Privacy Policy
Last Updated: April 02, 2025

This privacy policy describes how Vairn London (“the website,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit vairn.co.uk (“the website”), use our services, make a purchase, or otherwise communicate with us in connection with the website (collectively referred to as “the services”). In this privacy policy, “you” and “your” refer to you as a user of the services, whether you are a customer, website visitor, or another individual whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully.

Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the website, update the "Last Updated" date, and take any additional steps required by law.

How We Collect and Use Your Personal Information
To provide the services, we collect information as described below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes outlined below, we may use the information we collect about you to communicate with you, provide or improve the services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the services, our rights, and the rights of our users or others.

What Personal Information Do We Collect?
The types of personal information we receive about you depend on how you interact with our website and use our services. When we use the term "personal information," we refer to information that identifies you, relates to you, describes you, or can be associated with you. The categories and specific types of personal information we collect are described below.

Information We Receive Directly from You
The information you provide directly to us through our services may include:

• Contact Information: Including your name, address, phone number, and email address.
• Order Information: Including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account Information: Including your username, password, security questions, and other information used for account security.
• Customer Service Information: Including information you provide in your communications with us, such as when you send a message via the services.

For some features of the services, you may need to provide certain information about yourself directly. You can choose not to provide this information, but doing so may prevent you from accessing or using certain features.

Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the services (“usage data”). For this purpose, we may use cookies, pixels, and similar technologies (“cookies”).

Usage data may include information about how you access and use our website and your account, including device information, browser information, network connection information, your IP address, and other details about your interaction with the services.

Information Received from Third Parties
Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our website and services, such as Shopify.
• Our payment providers, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payments, fulfill your orders, and deliver the products you have requested, in order to perform our contract with you.
• When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we receive from third parties is processed in accordance with this privacy policy. See also the section below on third-party websites and links.

How We Use Your Personal Information
Providing Products and Services
We use your personal information to deliver the services to you and fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and providing other features and facilities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you might use. In such cases, Shopify processes your data in accordance with their privacy policy and consumer protection policy.

Marketing and Advertising
As a fashion store marketing to the UK, we may use your personal information for marketing and advertising purposes, such as sending marketing and promotional messages via email, SMS, or post, and displaying advertisements for our fashion products. This may include using your personal information to better tailor the services and advertisements on our website and other websites. Under UK GDPR, the legal basis for these data processing activities is our legitimate interest in promoting and selling our fashion products, in accordance with Article 6(1)(f).

Security and Fraud Prevention
We use your personal information to detect, investigate, or take action against potentially fraudulent, illegal, or malicious activity. If you choose to use the services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other login details with third parties. If you believe your account has been compromised, please contact us immediately. Under UK GDPR, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Article 6(1)(f).

Communicating with You and Improving Our Services
We use your personal information to provide customer support and improve our services. This is in our legitimate interest to respond to your inquiries, provide effective services, and maintain our business relationship with you, in accordance with Article 6(1)(f) of UK GDPR.

Cookies
Like many websites, we use cookies on our website. Specific information about the cookies we use in connection with operating our store via Shopify can be found at https://www.shopify.com/legal/cookies.

We use cookies to operate and improve our website and services (including storing your actions and preferences), perform analytics, and better understand user interaction with the services (in our legitimate interest to manage, improve, and optimize the services). We may also permit third parties and service providers to use cookies on our website to better tailor the services, products, and advertisements on our website and other websites.

Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies via your browser settings. Please note that removing or blocking cookies may affect your user experience and cause some services, including certain features and general functionality, to not work properly or become unavailable. Additionally, blocking cookies may not fully prevent us from sharing information with third parties, such as our advertising partners.

How We Share Personal Information
Under certain circumstances, we may share your personal information with third parties for contract fulfillment, legitimate purposes, and other reasons consistent with this privacy policy. These circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide services to you and display advertisements. Our business and marketing partners will use your data in accordance with their own privacy policies.
• If you request or authorize us to share certain information with third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce applicable terms of service, and protect or defend the services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Share Personal Information”:

Without your consent or for the purpose of inferring characteristics about you, we do not use or disclose your personal information. With your consent, we share personal information for advertising and marketing activities as outlined above.

Third-Party Websites and Links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on them.

Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the services and/or users of those platforms without restriction on how we or third parties use it. Our inclusion of such links does not automatically imply endorsement of the content on those platforms or their owners or operators, unless stated in the services.

Children’s Data
The services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion.

As of the effective date of this privacy policy, we have no actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age (as those terms are defined under applicable law).

Security and Retention of Your Data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information you send to us may not be secure in transit. We recommend that you do not use unsecure channels to provide sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights
Under UK GDPR and depending on where you reside, you may have some or all of the rights described below regarding your personal information. These rights are not absolute and apply only in certain circumstances. In some cases, we may refuse your request to the extent permitted by law.

• Right to Access/Information: You may have the right to request access to the personal information we hold about you, including details about how we use and share your data.
• Right to Deletion: You may have the right to request the deletion of personal information we hold about you.
• Right to Rectification: You may have the right to request correction of inaccurate personal information we hold about you.
• Right to Data Portability: You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances, request its transfer to a third party.
• Right to Object to Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information or to object to the processing of your personal information for purposes considered “targeted advertising” under applicable data protection laws.
• Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal information.
• Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Right to Object: If we refuse your request, you may have the right to appeal our decision by responding directly to our refusal.
• Manage Communication Preferences: We may send you marketing emails, and you can opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You can exercise these rights as outlined on our website or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. To verify your identity, we may need to collect information from you, such as your email address or account details, before providing a substantive response to your request. Under applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require proof that you have authorized them to act on your behalf, and we may need to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints
If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to appeal our decision by contacting us again or lodging a complaint with the UK Information Commissioner’s Office (ICO). You can find more information about the ICO here: https://ico.org.uk/.

International Users
Please note that we may transfer, store, and process your personal information outside the country where you reside, including in Hong Kong SAR, where we are based. Your personal information is also processed by staff and third-party service providers and partners in these locations.

When we transfer your personal information outside the UK or the European Economic Area (EEA), we rely on recognized transfer mechanisms, such as the UK International Data Transfer Agreement or the EU Commission’s Standard Contractual Clauses, unless the data transfer is to a country deemed to have an adequate level of protection.

Company Information
Vairn London
Email: support@vairn.co.uk
Phone: +44 7537 189552
Address: 1 Glenealy, Central, Hong Kong Island, Hong Kong SAR